NeighborhoodRanked

Zip Code 53404

WI · Population: 13,089

C
46/100
71
B+
Safety
39
D
Affordability
51
C+
Quality of Life
23
F
Jobs
Zip 53404, WI — boundary highlighted© OpenFreeMap · OpenStreetMap · US Census

About Zip Code 53404

Zip code 53404 is located in Wisconsin and is home to approximately 13,089 residents. It receives an overall grade of C (score: 46/100), based on safety, affordability, quality of life, and employment metrics.

Crime rates here are below the national average, suggesting a relatively safe community.

Housing costs are a challenge in this area, with home values at $120,600 and median rent of $933/month against a median income of $46,315. Many residents face a significant housing cost burden.

Educational attainment is below the national average, with 12.1% of adults holding a bachelor's degree or higher.

The unemployment rate of 14.2% is above the national average, indicating a weaker local job market.

Scores are percentile-based: a score of 85 means this zip code ranks better than 85% of all US zip codes on that dimension. Data is sourced from the US Census Bureau (ACS 5-year estimates) and the FBI Uniform Crime Report.

Demographics & Economics

Median Income
$46,315
Home Value
$120,600
Rent
$933/mo
Median Age
31
College Educated
12.1%
Unemployment
14.2%
Owner-Occupied
45.6%
Rent Burden
24.2% of income

Score Breakdown

DimensionScoreGradeInterpretation
Safety71B+Lower crime = higher score
Affordability39DLower cost relative to income = higher
Quality of Life51C+Education, commute, ownership
Jobs & Economy23FLower unemployment = higher
Overall46CWeighted average

Methodology

All scores are percentile-based (0–100): a score of 85 means this zip code ranks better than 85% of all US zip codes on that metric. Safety uses FBI Uniform Crime Report state-level data (Phase 2 will add zip-level granularity). Economic and demographic data is from the US Census Bureau American Community Survey (ACS) 5-year estimates (2022).