Zip Code 53704
WI · Population: 47,079
About Zip Code 53704
Zip code 53704 is located in Wisconsin and is home to approximately 47,079 residents. It receives an overall grade of B+ (score: 78/100), based on safety, affordability, quality of life, and employment metrics.
This area has significantly lower crime rates than most of the country, making it one of the safer places to live.
The median household income here is $71,609, with home values near $268,400 and rents around $1,182/month. Affordability is moderate compared to the rest of the country.
About 48.9% of adults have a college degree, roughly in line with national averages.
The local job market is strong, with an unemployment rate of just 2.6%.
Scores are percentile-based: a score of 85 means this zip code ranks better than 85% of all US zip codes on that dimension. Data is sourced from the US Census Bureau (ACS 5-year estimates) and the FBI Uniform Crime Report.
Demographics & Economics
Score Breakdown
| Dimension | Score | Grade | Interpretation |
|---|---|---|---|
| Safety | 87 | A | Lower crime = higher score |
| Affordability | 68 | B | Lower cost relative to income = higher |
| Quality of Life | 72 | B+ | Education, commute, ownership |
| Jobs & Economy | 83 | A | Lower unemployment = higher |
| Overall | 78 | B+ | Weighted average |
Methodology
All scores are percentile-based (0–100): a score of 85 means this zip code ranks better than 85% of all US zip codes on that metric. Safety uses FBI Uniform Crime Report state-level data (Phase 2 will add zip-level granularity). Economic and demographic data is from the US Census Bureau American Community Survey (ACS) 5-year estimates (2022).