Zip Code 72404
AR · Population: 29,571
About Zip Code 72404
Zip code 72404 is located in Arkansas and is home to approximately 29,571 residents. It receives an overall grade of C+ (score: 58/100), based on safety, affordability, quality of life, and employment metrics.
This area experiences higher crime rates than the national average. Residents should be aware of safety considerations.
With a median household income of $64,545 and home values around $217,500, this zip code offers strong affordability. Residents typically spend a manageable share of their income on housing.
About 35% of adults have a college degree, roughly in line with national averages.
The unemployment rate of 6.2% is above the national average, indicating a weaker local job market.
Scores are percentile-based: a score of 85 means this zip code ranks better than 85% of all US zip codes on that dimension. Data is sourced from the US Census Bureau (ACS 5-year estimates) and the FBI Uniform Crime Report.
Demographics & Economics
Score Breakdown
| Dimension | Score | Grade | Interpretation |
|---|---|---|---|
| Safety | 35 | D | Lower crime = higher score |
| Affordability | 70 | B+ | Lower cost relative to income = higher |
| Quality of Life | 74 | B+ | Education, commute, ownership |
| Jobs & Economy | 53 | C+ | Lower unemployment = higher |
| Overall | 58 | C+ | Weighted average |
Methodology
All scores are percentile-based (0–100): a score of 85 means this zip code ranks better than 85% of all US zip codes on that metric. Safety uses FBI Uniform Crime Report state-level data (Phase 2 will add zip-level granularity). Economic and demographic data is from the US Census Bureau American Community Survey (ACS) 5-year estimates (2022).